Study shows spending on mobile broadband up 40% year on year
Nokia/Siemans
November 3, 2010
Mobile Broadband Study 2010* covers HSPA+ use in France, Germany, Spain,
UK
· More than half of mobile broadband users are interested in high-speed
mobile broadband or LTE
· About 50% access mobile broadband on the go; one in five fixed users
want to move to mobile broadband
· Two-thirds of users access mobile broadband from devices smaller than
laptops
Nokia Siemens Networks’ Mobile Broadband Study 2010 reported a 40%
increase in average monthly spend on mobile broadband compared to 2009.
This can be attributed to increased use of mobile broadband among
existing customers and higher penetration of the service in market
segments with more disposable income. Added to this, is the wide
availability of bundled or subsidized offers for laptops and netbooks
with the purchase of a mobile broadband connection. |
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“The study highlights that demand for mobile broadband is rapidly
increasing due to its potential to deliver the connected experience
people want, wherever they are,” said Beppe Donagemma, head of West &
South Europe, Nokia Siemens Networks. “However, the quality of
experience needs to improve to increase adoption. Operators need to
prepare their networks to handle future volume and data traffic types to
sustain mobile broadband growth.”
The majority of mobile broadband users in France, Germany, Spain and the
UK want a better mobile broadband experience – faster data speeds,
improved quality and better coverage. For a better experience, more than
half of the respondents (58%) are interested in high-speed mobile
broadband and 30% are even willing to pay a premium for it. The majority
of users also said they would be interested in LTE as a preferred next
step for improved broadband.
Almost a third of users said they intend to spend more time accessing
the Internet via mobile broadband (31%), while a quarter of non-mobile
broadband users expressed interest in taking it up.
The study also found that about 80% of the users accessed the Internet
with a mobile broadband connection from home. According to the study,
about half of the mobile broadband subscribers use mobile broadband on
the go, and one in five fixed broadband users is looking to move to
mobile broadband. This highlights that mobility remains an important
aspect in Internet consumption.
The importance of mobility is further underscored by the finding that
subscribers are more likely to use smaller devices, such as mini
laptops/netbooks (34%), smartphones and smart devices (25%) to access
mobile broadband, compared to PCs (27%) and standard laptops.
About Nokia Siemens Networks
Nokia Siemens Networks is a leading global enabler of telecommunications
services. With its focus on innovation and sustainability, the company
provides a complete portfolio of mobile, fixed and converged network
technology, as well as professional services including consultancy and
systems integration, deployment, maintenance and managed services. It is
one of the largest telecommunications hardware, software and
professional services companies in the world. Operating in 150
countries, its headquarters are in Espoo, Finland.
www.nokiasiemensnetworks.com
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