Networks and Unwired off to A Flying Start With World's Largest
Non-Line-of-Sight Portable Wireless Broadband Network
Customers attracted to simple, portable and competitively priced
RICHARDSON, TEXAS - February 23, 2005 - Unwired Australia Pty Limited,
Australia's leading provider of high-speed wireless broadband, has
announced strong customer takeup of its wireless broadband service in
Sydney, Australia using technology from Navini Networks, Inc., the
leading provider of non-line-of-sight, zero-install portable wireless
"We grabbed 17 percent market share of new broadband users in Sydney,"
said David Spence, president and CEO, Unwired. That's almost 14,000 in
less than five months.
Unwired's initial Sydney network has 70 sites covering more than 1,200
square miles and 3.5 million potential Sydney users making it the
largest network of its type in the world. A major component of
Unwired's success has been its strong channel strategy. Its largest
channel is retail with 63 percent of new customers.
"We are very pleased with our customer take-up so far. It clearly
demonstrates that wireless broadband is not a niche technology but a
serious competitor to existing broadband technologies," said Spence.
"It also shows that Unwired has a compelling proposition for
customers. The fact that we offer a simple, portable and competitively
priced broadband service is attracting a strong customer base," Spence
"Navini Networks shares Unwired's vision of providing easy to use,
portable high speed broadband to Australians in cities and regional
areas," said Roger Dorf, president and chief executive officer of
Navini Networks. "And Navini's equipment will ensure that Unwired is
correctly positioned for future wireless standards by providing
seamless upgrade to WiMAX 802.16e standard."
Directly competing against ADSL and cable broadband providers, 70
percent of Unwired customers chose Unwired over other broadband
"Consumers are getting what they want…broadband service that is
personal, portable, and plug-n-play," added Dorf. "Navini Networks and
Unwired are making that possible today."
Unwired has targeted Brisbane, Melbourne, Adelaide, Perth and other
key regions in Australia for service expansion. That expansion will
take place after the Sydney customer base is established.
About Navini Networks With the largest commercial deployment in the
world, over 30 commercial networks in 6 continents and strategic
partnerships with industry leaders, Navini Networks is a leader in
providing portable, plug-n-play broadband wireless access solutions.
Navini delivers on the vision of mobile WiMAX today with patented
phased array smart antennas delivering a price/performance combination
that is superior to other broadband offerings in the marketplace.
Navini's Ripwave™ portable, zero-install, non-line-of-sight (NLOS)
product line of customer modems, base stations, and element management
systems (EMS) run in the full range of spectrums. Navini Networks is a
principal member of the WiMAX Forum and the IEEE 802.16e committee.
Headquartered in Richardson, Texas, the heart of the Telecom Corridor.