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WiMAX Mobile Advertising

Celltick Wins Gold in the Future Mobile Awards for their Contribution to Mobile Advertising

Other Topics: Mobile WiMAX IPTV Service, Mobile WiMAX Thailand, WiMAX Mobile Advertising

August 26, 2008

Hampshire, UK -- Mobile Advertising innovators, Celltick, have been selected by Juniper Research as the top award winner in the Future Mobile Awards - mobile advertising category.

The Future Mobile Awards are given to companies that have made a significant contribution to their sector and are poised to make considerable market impact in the future. The gold award recognises Celltick as being a leading light in the development of the sector.


Dr Windsor Holden, panel judge and Principal Analyst at Juniper Research says, “The LiveScreen Media platform is an innovative and attractive means by which brands can reach consumers in idle time, and in turn enabling the consumer to access the branded content via a single click. The latest update – a D2C offering of a client that can be virally distributed via SMS and embedded on the handset – has already proved successful, demonstrating a high level of interaction amongst users. A flagship product for idle screen advertising and potentially a major driver for mobile advertising per se!”

The awards were granted by a panel of expert judges based on a number of criteria, including: Innovation; Customer retention and growth; Commercial deployment; Ease of use/user interface; Revenue generation; Pricing (for services/products); and Capability/functionality. Gold and Silver awards were conferred for each category - Gold awarded to Celltick, and Silver to Greystripe.

Stephen Dunford, CEO of Celltick, commented, “We are very pleased to be recognised by the Future Mobile awards. We believe that the mobile format is a crucial part of the marketing mix, and LiveScreen Media is designed to enable the full potential of the idle screen as part of that portfolio. By allowing operators and advertisers to display carefully targeted content and marketing messages on millions of mobile screens, LiveScreen Media turns them into a network of synchronized, interactive personal billboards. Today we work with over 25 network operators around the world, generating over 35,000,000 transactions per month.”

For further information on the awards please visit www.juniperresearch.com/futuremobileawards.htm or contact John Levett at john.levett@juniperresearch.com telephone +44(0)1256 830002.

For Celltick press enquiries please contact Eleanor Orebi Gann on +44 (0)20 7608 2500.

Juniper Research provides research and analytical services to the global hi-tech communications sector, providing consultancy, analyst reports and industry commentary.

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