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Celltick
Wins Gold in the Future Mobile Awards for their Contribution to Mobile
Advertising
Other Topics: Mobile
WiMAX IPTV Service, Mobile WiMAX Thailand,
WiMAX Mobile Advertising
Celltick
August 26, 2008
Hampshire, UK -- Mobile Advertising innovators, Celltick, have been
selected by Juniper Research as the top award winner in the Future
Mobile Awards - mobile advertising category.
The Future Mobile Awards are given to companies that have made a
significant contribution to their sector and are poised to make
considerable market impact in the future. The gold award recognises
Celltick as being a leading light in the development of the sector. |
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Dr Windsor
Holden, panel judge and Principal Analyst at Juniper Research says, “The
LiveScreen Media platform is an innovative and attractive means by which
brands can reach consumers in idle time, and in turn enabling the
consumer to access the branded content via a single click. The latest
update – a D2C offering of a client that can be virally distributed via
SMS and embedded on the handset – has already proved successful,
demonstrating a high level of interaction amongst users. A flagship
product for idle screen advertising and potentially a major driver for
mobile advertising per se!”
The awards were granted by a panel of expert judges based on a number of
criteria, including: Innovation; Customer retention and growth;
Commercial deployment; Ease of use/user interface; Revenue generation;
Pricing (for services/products); and Capability/functionality. Gold and
Silver awards were conferred for each category - Gold awarded to
Celltick, and Silver to Greystripe.
Stephen Dunford, CEO of Celltick, commented, “We are very pleased to be
recognised by the Future Mobile awards. We believe that the mobile
format is a crucial part of the marketing mix, and LiveScreen Media is
designed to enable the full potential of the idle screen as part of that
portfolio. By allowing operators and advertisers to display carefully
targeted content and marketing messages on millions of mobile screens,
LiveScreen Media turns them into a network of synchronized, interactive
personal billboards. Today we work with over 25 network operators around
the world, generating over 35,000,000 transactions per month.”
For further information on the awards please visit
www.juniperresearch.com/futuremobileawards.htm or contact John Levett at
john.levett@juniperresearch.com telephone +44(0)1256 830002.
For Celltick press enquiries please contact Eleanor Orebi Gann on +44
(0)20 7608 2500.
Juniper Research provides research and analytical services to the global
hi-tech communications sector, providing consultancy, analyst reports
and industry commentary. |
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